The new service, starting in Italy, allows Hertz customers to choose between three sizes of car — small, medium, or large.
The Car Subscription Solution will enable automotive dealers to seamlessly introduce a new revenue stream to their dealership and provide their customers with the opportunity to subscribe to a vehicle while viewing it on the dealer website.
Based on subscriber preferences, Mercedes-Benz Collection is also expanding its Nashville offering to include the Premier tier.
Hertz My Car, which is available in Atlanta and Austin, will give customers access to Hertz's fleet of sedans, crossovers, SUVs, and trucks through a monthly subscription.
Carbar will also be expanding its arrangement with Caltex, and has launched new drop-off points for after-hour car delivery in Croydon as part of the move.
The subscription service gives customers access to a range of new and used vehicles from economy to luxury and hatchback to SUV.
Major cities include Minneapolis, St. Paul, Rochester, and Duluth, Minn.; St. Louis, Kansas City, Columbia, and Jefferson City, Mo.; and Las Vegas, Henderson, and Reno, Nev.
With an integrated network of more than 5,800 Enterprise-branded rental locations throughout the U.S., the car rental operator is strategically and uniquely positioned to offer access to a wide variety of local transportation options.
Subscribers to Audi Select Core Collection receive access to the Audi A4 and S3 sedans, Audi Q5 SUV, and Audi TT Coupe for $995 per month, plus two rental days per month at no additional cost of the Silvercar by Audi service available at 26 major U.S. airport and city locations.
Collaborate, the company behind peer-to-peer car rental platform DriveMyCar, will initially draw upon the fleet of vehicles provided by automotive manufacturers, leasing companies, and automotive dealers to the DriveMyCar marketplace.