This season, Enterprise debuts new NHL-themed television creative and digital extensions touting the brand’s many transportation offerings and once again featuring Hockey Hall of Fame goalie Martin Brodeur as well as the highly-coveted Stanley Cup.
Video: Sixt Teases Super Bowl Ads
Together with creative agency SuperHeroes New York, Sixt Rent a Car has created a frenzy of themed micro content featuring opposing football team coaches covertly communicating behind their playsheets, with an irreverent and fun concept that plays around the bad lip-reading trend.
