Bell has served as a brand spokeswoman for Enterprise since 2016, starring in multiple ads highlighting how the company covers peoples' transportation needs.
In addition to “Midnight Ride,” the new ad spots feature Alexander Graham Bell’s first phone call and settlers traveling west on the Oregon Trail getting help from Enterprise.
This season, Enterprise debuts new NHL-themed television creative and digital extensions touting the brand’s many transportation offerings and once again featuring Hockey Hall of Fame goalie Martin Brodeur as well as the highly-coveted Stanley Cup.
Together with creative agency SuperHeroes New York, Sixt Rent a Car has created a frenzy of themed micro content featuring opposing football team coaches covertly communicating behind their playsheets, with an irreverent and fun concept that plays around the bad lip-reading trend.
Enterprise has been a sponsor of the National Hockey League for the past ten years.
Three-time Stanley Cup winner Martin Brodeur will be featured in television ads and digital shorts that highlight Enterprise’s offerings.
Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.