On-demand business models are rapidly evolving as car rental, car sharing, ride-hailing, and public transport are merging into Mobility-as-a-Service platforms. Experimentation is critical to help resolve untested legal issues around data management, liability, and duty of care.
Car Rental and TNC: Has the Threat Turned to Opportunity?
On its first quarter conference call, Hertz was candid about the impact of Uber and Lyft — as well as the unrealized revenue potential.