Search Close Menu

Tag Search Result

Twitter

Avoiding Social Media Mistakes

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.

Thrifty, Hertz Take Top Ranks in Social Media Performance List

Engagement Labs, a technology and data company, has released a list of the top U.S. car rental companies based on their social media performance on Facebook and Twitter. Thrifty Car Rental took first place for Facebook while Hertz took the top spot for Twitter.

Tweeting 4 Biz

Before you hash up your next Twitter promotion, check out this primer on the do's and don'ts of hashtagging.

Hertz Measures Influence of Social Media Usage on Rental Purchases

The ‘Hertz Path to Purchase Study’ assessed the online behavior of customers when making a purchase, and found that users who were involved in social conversations about the brand, its competitors, car rental and/or travel at the beginning of the purchase process were twice as likely to visit the Hertz website, among other behaviors.

Cars for Tweets?

Los Angeles-based exotic car renter Indulgence Auto Rental invites celebrities to get a free rental in exchange for a Tweet about the company and their services.