Alamo Rent A Car is the top U.S. rental car company based on its Facebook performance, according to data by Engagement Labs. Budget Car Rental got the No. 1 spot for its Twitter performance.
When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.
Several car rental operators share details on what has helped them interact and stay connected with social media users.
Engagement Labs, a technology and data company, has released a list of the top U.S. car rental companies based on their social media performance on Facebook and Twitter. Thrifty Car Rental took first place for Facebook while Hertz took the top spot for Twitter.
Before you hash up your next Twitter promotion, check out this primer on the do's and don'ts of hashtagging.
Hertz has made the decision to integrate social media customer service into its business.
Starting March 4 until March 31, participants can register daily on National Car Rental’s Facebook page for a chance to win a VIP trip to the 2013 PGA Championship in New York this August.
The ‘Hertz Path to Purchase Study’ assessed the online behavior of customers when making a purchase, and found that users who were involved in social conversations about the brand, its competitors, car rental and/or travel at the beginning of the purchase process were twice as likely to visit the Hertz website, among other behaviors.
‘Share it Up’ is aimed at increasing promotional offers through Facebook and Twitter.
Los Angeles-based exotic car renter Indulgence Auto Rental invites celebrities to get a free rental in exchange for a Tweet about the company and their services.
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