The top Sixt executives in the U.S. — Sebastian Birkel and Daniel Florence — open up about human interaction in a digital age, Sixt’s culture, career paths, and how the U.S. could soon be Sixt’s biggest market.
Expedia, Inc. recognized Sixt Rent-a-Car for its excellence and creativity running digital marketing campaigns.
The fan who receives the most votes on a photo of their favorite vacation memory will receive a gift card for 100 gallons of gasoline.
Sixt used ‘Spotted’ Facebook pages, which are normally used as a dating platform, as part of its social media campaign to give students an opportunity to apply for job openings with the company.
Facebook, Google and Microsoft Xbox are changing the way we buy cars — and how businesses interact with their customers in general.
With the help from Online Asset Partners, Auckland-based Snap Car Rentals is expanding its online presence through a revised website, email marketing, Google Adwords and social media campaigns.
Companies can use the uZAPPit Tags to direct customers to content when they scan a customized QR code with their smartphone.
In a marketing platform that merges coupons with an online reach, daily deal services like Groupon and LivingSocial offer customers deep discounts to services and products. But are those discounts a viable marketing strategy for car rental and related services?
Vaggelis Vernadakis from Europeo Car Rentals in Crete, the largest of the Greek islands, talks in this web-exclusive about how customer retention has become increasingly important in the region’s down economy, and how finding those customers has shifted online.
The Europcar ‘Caraoke’ competition that ran from July to August boosted the number of Facebook ‘likes’ by 33%.