Alaska Auto Rental received a negative Yelp review from a person whose information was demonstrably false. As a business owner, how do you respond?
Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.
With Yelp's continued influence on companies' reputations, here are some tips to manage your company's online Yelp page, including how to respond to negative reviews.
Review websites are the modern day word-of-mouth marketing. What’s being said about your auto rental company and how do you harness the power of online reviews?
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