To answer this question you must decide: Are you in the used-car business and happen to rent cars, or are you in a rental business that happens to sell cars?
Rental car companies large and small grapple with tight lending, lower demand and two supplier bankruptcies. Is the industry heading in the right direction?
There are signs of a philosophy shift toward higher-mileage rental cars.
The days of customers being excited about a free upgrade are over. How is the car rental industry dealing with the shift in demand to smaller vehicles?
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