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Through this marketing partnership, Enterprise will roll out exclusive video content featuring popular artists and bands. In addition, Enterprise will advertise at Live Nation’s owned and/or operated venues and across its digital network.

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Sixt Releases Election-Themed Ad Campaign

Sixt Rent-a-Car has released an election-themed social ad campaign starring Jimmy McMillan. With its new "Damn Cheap" campaign, Sixt also announced it will open a new location in New York City in early 2017.

Anatomy of a Car Rental Marketing Promotion

To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.

Advantage Partners with Ad Agency to Target Business Travelers

Advantage Rent A Car is partnering with LMO Advertising to transform its business model and advance sales and customer loyalty. This transformation includes employee service training, a new vehicle fleet and a new nationwide flat-rate program for business travelers.

Hertz, Live Nation Offer Promotion

Hertz and Live Nation have launched a new promotion that provides customers a discount on car rentals and Ticketmaster Ticket Cash through Oct. 31.

Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.