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7 New Media Marketing Strategies from Silvercar

Your customers are your best salespeople. Do you know how to get them to tell other people about you?

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The Daily Deal Complex: Will Groupon and LivingSocial Work For Your Operations?

In a marketing platform that merges coupons with an online reach, daily deal services like Groupon and LivingSocial offer customers deep discounts to services and products. But are those discounts a viable marketing strategy for car rental and related services?

Guest Editorial: Embrace Technology, or Else

Delta’s new Basic Economy service shows we need to adopt similar technology to assist with marketing and performance metrics.

How to Move Up on Google: From Page 99 to 1

Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.

Car Rental Q&A: How to Harness Social Media, Prevent Customer Profiling and Deal with Floods of New Applicants

Auto Rental News and industry professionals answer your questions about car rental trends, techniques and other current issues.

12 Low or No-Cost Ideas to Market Your Business

From sponsoring community events and generating press releases to creating email coupons and a social network page, effective marketing and sales don’t have to cost a fortune.

How to Become Certified as a DBE

There are many opportunities available to independent operators and car rental franchisees that are woman- or minority-owned. First get certified, and then market yourself.

Customer Service is the New Marketing

Auto Rental News went into the field to ask operators to share some low- or no-cost ways to build relationships and gain repeat customers.

An Entrepreneur’s Story

The struggles of one independent operator highlight what is right about the car rental industry.

Mint: Higher Profits by the Hour

This independent car sharing startup uses a built-in parking connection and community-based growth to make a run at profits in the world’s largest carsharing market.