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Enterprise Rent-A-Car Partners with Live Nation

Through this marketing partnership, Enterprise will roll out exclusive video content featuring popular artists and bands. In addition, Enterprise will advertise at Live Nation’s owned and/or operated venues and across its digital network.

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Sixt Releases Election-Themed Ad Campaign

Sixt Rent-a-Car has released an election-themed social ad campaign starring Jimmy McMillan. With its new "Damn Cheap" campaign, Sixt also announced it will open a new location in New York City in early 2017.

Anatomy of a Car Rental Marketing Promotion

To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.

Advantage Partners with Ad Agency to Target Business Travelers

Advantage Rent A Car is partnering with LMO Advertising to transform its business model and advance sales and customer loyalty. This transformation includes employee service training, a new vehicle fleet and a new nationwide flat-rate program for business travelers.

Hertz, Live Nation Offer Promotion

Hertz and Live Nation have launched a new promotion that provides customers a discount on car rentals and Ticketmaster Ticket Cash through Oct. 31.

Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.