Enterprise Mobility Adds Thailand to Growing Asia-Pacific Presence

Three of the world’s top car rental brands are coming to Thailand.

Enterprise Mobility announced Feb. 15 an agreement with Thai Rent a Car to add new franchise locations featuring car rental options from Enterprise Rent-A-Car, National Car Rental, and Alamo.

Branches featuring the brands are scheduled to open in Thailand in July 2024 at nine locations throughout the country, including outlets at every major international airport. Founded in 1978, Thai Rent a Car has a well-established presence in Thailand as the country’s first-ever rental car company.

“Thai Rent a Car has been a top player in the car rental industry in Thailand for more than 45 years,” said Marco Beltgens, assistant vice president of global franchising ifor Asia Pacific at Enterprise Mobility, in a news release. “As one of the premier tourism destinations in the world, Thailand has been a key target for our growth plan in the Asia-Pacific region.”

Thai Rent a Car, which started with just 30 vehicles in 1978, has grown to be one of the largest car rental providers in the country with a fleet of more than 8,000 vehicles. Featuring short- and long-term options, the company also offers chauffeur-driven luxury car services.

In the Asia-Pacific region, Enterprise offers chauffeur-driven services through its partners in South Korea, Vietnam, the Philippines, and China.

Thai Rent a Car offers a range of compact cars, luxury cars, SUVs and vans available for daily, weekly, monthly or even yearly rental options. In addition to the nine branches in operation, there are plans to open three additional locations in Thailand’s top tourist destinations within 2024.

“We are eager to introduce these industry-leading car rental brands to our loyal customers in Thailand and build on the foundation we have established over the past 45-plus years,” said Sukhum Thammaneewong, president of Thai Rent a Car.

Through its franchise partners, Enterprise Mobility has seen strong international growth over the past 10 years, which includes a presence in 10 countries and territories in the Asia-Pacific region, including Japan, South Korea, Australia and New Zealand, along with nationwide car rental coverage in China, offered though its Chinese partner, eHi.

Enterprise Mobility is the world’s largest vehicle rental business, and along with its franchisees has a network of more than 9,500 neighborhood and airport rental locations in more than 90 countries and territories across the globe.