Enterprise Rent-A-Car, Alamo Brands to Launch in South Korea

Enterprise Holdings has announced an agreement with Korea First Rent A Car to add new franchise locations from Enterprise Rent-A-Car and Alamo.

Founded in 1992, Korea First Rent A Car (KFR) operates eight locations throughout South Korea, and they aim to open additional locations in other major metropolitan areas. The company offers a range of compact cars, luxury cars, SUVs, and vans available for daily, weekly, or monthly rental options. Additionally, it provides short- and long-term mobility solutions, featuring an option for chauffeur-driven luxury car services.

"KFR's focus on providing a luxury offering coupled with their exemplary track record of first-rate customer service makes them an ideal partner for Enterprise," said Marco Beltgens, assistant vice president, global franchising — Asia Pacific at Enterprise Holdings. "The market presents tremendous opportunity. South Korea boasts a number of major corporations with a huge global presence, which will allow us to grow our corporate rental business throughout the region."

KFR’s expansion plans include a presence at the four largest airports in South Korea, including the Seoul-Incheon International Airport and Gimpo International Airport in Seoul; the Jeju International Airport in Jeju; and the Gimhae International Airport in Busan.

"We were looking to take our business to the next level, and Enterprise has a well-established track record of global growth in a number of markets across the world," said Yong Jun Youn, president of KFR. "We look forward to leveraging our synergies to seize a greater share of this growing market."

Enterprise Rent-A-Car and Alamo branches are scheduled to open in South Korea in April 2023. Enterprise's National Car Rental brand franchise partner currently operates two locations in the Seoul area, including The Plaza Hotel Seoul.