Rent2Buy.com, an online marketplace to rent or lease products with the option to buy, announced plans to launch the Rent2Buy Virtual Auto Mall in January 2011.

With the Virtual Auto Mall consumers, who are in the market to purchase a used rental car, can visit one online location and view inventory for sale from a variety of rental car companies in their area. The inventory appears in a search results matrix similar to results screens on Expedia, Orbitz and Kayak.

"The Virtual Auto Mall marries Rent2Buy's unique 'try-before-you-buy' concept with a traditional auto mall," says Moti Kahana, founder of Rent2Buy. 

The Rent2Buy system allows participating rental car companies to list units for sale that are still on rent, therefore avoiding the traditional fees and time associated with a traditional auction sale. In turn, car shoppers have the option to buy the vehicle and apply the rental fee to the purchase, or simply pay the rental rate and walk away.

"Car dealers in a traditional auto mall benefit from the ability to pool resources, while the concentration of inventory and variety of brands make the auto mall a car buying destination," Kahana says. "This type of marketing alliance empowers dealers - or in this case, rental car companies - to sell more cars with less money spent on marketing."

If the Rent2Buy concept does not fit a particular sales situation, sellers have other solutions to offer the customer, such as rent-to-own, lease-to-buy or "make an offer" arrangements.

For more information, contact Moti Kahana at (888) 386-6660 or info@rent2buy.com.