Spain: Iberdrola Selected by Pamplona City Council to Start Car-Sharing Program
The company — a multinational energy group and utilities company that focuses on sustainable energy projects — has also been selected as a ‘charging manager’ after it installed more than 100 electric vehicle charging stations throughout the country.
Iberdrola announced March 13 that it has recently signed an agreement with the city council of Pamplona, which is in northern Spain in the autonomous community of Navarre, to provide the general public with a “straightforward and affordable” electric vehicle (EV) hourly rental system, or car sharing.
According to the company, Iberdrola was the first in Spain to set up a public car-sharing scheme, which is currently active in the province of Guipúzcoa.
The company is collaborating with various Spanish public administrations to promote continued roll-out of EV car sharing. It has entered into agreements with the following regions: Castile and León, Valencia, the Basque Country, Murcia, Madrid, Andalusia, Catalonia and Extremadura. It is also cooperating with other administrations at the national, regional, provincial and local levels, according to the company.
Iberdrola has recently completed the process to qualify as a “recharging manager for electric vehicles,” having officially notified the Ministry of Industry, Tourism and Trade that it has installed more than 100 EV charging stations throughout major Spanish cities. Under the auspices of its “Green Mobility Plan,” Iberdrola plans to significantly increase this number of stations it manages in the coming years.
In the framework of its commitment to developing this kind of mobility, the company says it plans to launch new commercial charging solutions for EVs, adapted to the various segments in the market: corporate fleets, car parks and private individuals.
Iberdrola’s Green Mobility Solution, which was launched in 2010, provides customers with the possibility to buy an EV, a 100% renewable energy supply, and the systems and services required to charge the vehicle.
As well, as part of its plan to gradually increase the electrification of its corporate fleet, Iberdrola has set up an EV car-sharing service for its employees. More than 300 professionals in six Spanish cities use this type of vehicle for their work-related urban travel.
Iberdrola has also entered into collaboration agreements with vehicle manufacturers, such as Peugeot, Mitsubishi and Opel. It is also a participant in demonstrative projects, such as Green eMotion, a four-year initiative set up by the European Commission to promote electrical mobility; the Cenit Verde project along with Seat, which focuses on developing Spanish technology for this mode of transport; and Merge, which studies the impact of integrating these cars into the current and future distribution networks.
More Rental Operations

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
