Auto Rental News
MenuMENU
SearchSEARCH

Companies to Pay More for Plane Tickets and Hotel Rooms Next Year

Fewer customer discounts are expected from airline and hotel suppliers, according to the Global Business Travel Association’s Annual Industry Pulse Report.

by Staff
October 27, 2011
3 min to read


Companies in North America (NA) and Asia Pacific (APAC) are expecting airfare and lodging rates to climb next year and should brace for these increases by upping their travel budgets, according to an Oct. 26 press release form the Global Business Travel Association (GBTA). 

Negotiations with airline and hotel suppliers for 2012 were tougher this year, with buyers citing stricter volume commitments and expecting less generous discounts, according to a recent survey of NA- and APAC-based travel buyers by the GBTA Foundation, the education and research arm of the GBTA. 

Ad Loading...

Highlights from the GBTA Annual Industry Pulse Report include:

• With the exception of domestic car rentals, buyers expect average airfares and hotel rates in North America to rise between 3 percent and 5 percent in 2012.  Buyers expect average rates/fares to rise between 4 percent and 6 percent in Asia Pacific.

• Buyers expect domestic airfares to increase the most in 2012:

- North America – 5 percent projected increase to average fare of $487
- APAC – 5.3 percent projected increase to average fare of $412

• Buyers also expect fares to rise in other airfare categories:

Ad Loading...

- International economy – N.A: 4.4 percent to $1,193; APAC: 5.1 percent to $1,146
- International business class – N.A.: 3.9 percent to $4,929; APAC: 4.6 percent to $3,535

• Projected increases for domestic hotels (N.A: 4.1 percent to $165; APAC: 4.9 percent to $181) and international hotels (N.A: 3.3 percent to $262; APAC: 4.4 percent to $618) are not far behind.

• In both regions, higher travel rates (N.A: 69 percent; APAC: 52 percent) and airline fees (N.A: 58 percent; APAC: 53 percent) were most often cited as the primary factors driving increases in travel budgets.

• More than half of buyers in North America (53 percent) said terms for 2012 were stricter relative to volume and market share thresholds from airlines.  Somewhat fewer than half of respondents (45 percent) felt this way in APAC.  

• A substantial majority of buyers said the discounts yielded in negotiations are expected to be the same or worse in 2012 from airlines (N.A.: 74 percent; APAC: 77 percent) and hotels (N.A.: 88 percent; APAC: 76 percent).

Ad Loading...

• International travel is a major force behind the increase in travel spending because international trips typically cost more.  Buyers projected international spend would comprise a healthy portion of total travel spend in 2012 — 32 percent and 54 percent respectively for NA and APAC.

The 2012 Industry Pulse: Business Travel Buyers’ Sentiment – North America and Asia reports surveyed 307 and 409 corporate travel buyers in their regions respectively in September 2011. The report is free of charge to all GBTA Members (gbta.org/foundation/resourcelibrary). Non-members may purchase the reports through the GBTA Foundation at research@gbta.org.

More Rental Operations

Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...
Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Ad Loading...