Auto Rental News
MenuMENU
SearchSEARCH
Ad Loading...
Auto Rental Focusby Martin RomjueApril 29, 2026

Why Is JFK’s Grandson Interested In Your Rental Fleets?

Car rental operations should follow consistent practices when applying AI to vehicle damage assessments.

Read More →
Outline of a multi-colored smart phone screen next to large lettering, "Rent A Car Here."
Auto Rental Focusby Martin RomjueApril 2, 2026

‘Zero Friction’ Is The New Buzz Phrase for ICRS

This year’s International Car Rental Show hits the hot buttons on industry change and challenges.

Read More →
A blue Ford Mustang Mach E pictured next to EV chargers in an illustration.
Auto Rental Focusby Martin RomjueMarch 6, 2026

Rental EV Adoption Requires Local, Targeted Approach

The EV frenzy of the last few years has disillusioned the motoring public about going all-electric. Now it’s time to meet the market where it’s at.

Read More →
Ad Loading...
Outline of a futuristic rental car against a black backdrop.
Auto Rental Focusby Martin RomjueJanuary 27, 2026

Why Car Rental Operations Must Use AI To Gain More Renters

A race has started between generations embracing AI and companies willing to adapt it to their operations.

Read More →
A futuristic gray rental car counter with a white recessed background area featuring flat-screen displays, accented by mood lighting.
Auto Rental Focusby Martin RomjueJanuary 7, 2026

Speed Overtakes Car Rental Industry Practices

Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.

Read More →
Close up of a wine glass filling with red wine.
Auto Rental Focusby Martin RomjueDecember 22, 2025

As Another Year Fades, A Future Industry Vision Crystallizes

Despite the battering of economic forces, the U.S. car rental industry appears fortified against even faster upheaval ahead.

Read More →
Ad Loading...
Auto Rental Focusby Martin RomjueOctober 17, 2025

Meet Jul-IA, The Attentive Agent Moving Into Car Rental Operations

As AI gains knowledge and reach, it’s ready to be promoted from a rental car agent to a back-office manager.

Read More →
A vehicle inspection arch-style imaging structure that takes photos of rental cars returning to an airport parking deck.
Auto Rental Focusby Martin RomjueSeptember 10, 2025

Finding A Middle Way On AI-Driven Rental Car Fees

The spate of media reports about car renters furious with AI-assessments creates bad will and poor PR images for the car rental industry.

Read More →
Scrabble pieces showing china, usa, and tariffs
Auto Rental Focusby Martin RomjueAugust 20, 2025

A Nuanced View on Auto Tariffs, Trade, and Technology

Veteran auto executive Jim Press recently talked with Auto Rental News about how tariffs could reshape the global automotive industry.

Read More →
Ad Loading...
A scenic lake in the Rocky Mountains of Colorado.
Auto Rental Focusby Martin RomjueFebruary 28, 2025

Why Rental Car Fleets Will Be the Real Test of EV Success

Blog Post: When electric vehicles achieve parity of convenience and security with ICE vehicles, then fleets can fully move forward with confidence.

Read More →
Auto Rental Focusby Chris BrownDecember 11, 2023

Celebrating Mentors, Industry Friends, and Joe

Some things will never show up on a resume or an obituary, but they matter — to an industry and a friend.

Read More →