Auto Rental News
MenuMENU
SearchSEARCH

Fleet Sales Decline in January Across the Board

Sales of fleet vehicles to commercial, daily rental, and government buyers slipped lower in January, despite year-over-year growth in sales of trucks, vans, and SUVs, according to the automakers and Automotive Fleet data.

February 2, 2017
Fleet Sales Decline in January Across the Board

(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500

3 min to read


(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500

Sales of fleet vehicles to commercial, daily rental, and government buyers slipped lower in January, despite year-over-year growth in sales of trucks, vans, and SUVs, according to the automakers and Automotive Fleet data.

Eight manufacturers sold 44,876 vehicles to commercial fleets in January, which was 4.5% fewer that those sold in January of 2016. Deliveries to rental fleets fell 6.6% to 139,888, while sales to government agencies fell 5.6% to 19,056, according to Automotive Fleet data.

Ad Loading...

Of the commercial deliveries, sales of trucks, vans, and SUVs fell 2.5% to 38,683 while sales of passenger cars fell 15.3% to 6,193 units. Truck deliveries to daily rental increased 3.3% to 75,847, while passenger cars to rental fell 16.2% to 64,041. Government fleet buyers added 2.1% more truck-based vehicles (15,107) and 32.3% fewer cars (2,885).

General Motors reported a 3.8% decline to 195,909 units in total sales from a year ago, but said GM Fleet saw a significant increase in deliveries to government fleet purchasers. The Chevrolet Silverado and Suburban were among the strongest sellers to fleets. GM sold 40,899 vehicles to commercial users.

"Inside of those numbers, GM Fleet had very solid results," said Ed Peper, U.S. vice president of General Motors Fleet. "We saw a 12% increase in government deliveries, a 4% increase in small business deliveries, a 1% increase in commercial sales and a 1% decrease in daily rental deliveries. Among the standout products were our full-size Chevrolet and GMC vans, which were up 18%."

Ford's overall sales fell 6% to 120,400, while combined fleet sales declined 13% to 52,212 vehicles from a year ago, while overall sales fell 1%. Fleet sales made up 30.2% of total sales for the month. The decline in fleet sales "reflects a strong year-ago comparison, with fleet customer orders front-loaded at the beginning of 2016," according to the company.

Ford sold 57,995 F-Series trucks in January (a 13% increase), which was supported mostly by retail buyers of the F-150 and 2017 Super Duty, according to Ford.

Ad Loading...

"The new year brought strong consumer demand for F-Series, Lincoln and record SUV sales, especially high-end models,” said Mark LaNeve, Ford's vice president of U.S. marketing, sales and service. "This drove near-record company average transaction prices for Ford, up $2,500 versus a year ago and far outpacing the overall January industry increase of $550."

Fiat Chrysler sold 152,218 units for an 11% decline compared to January of 2016. Fleet sales fell 31% to 42,868 units, and now represent 28% of overall sales. Sales of Ram Truck pickups and vans increased 5%, and pickup truck sales increased 4%, the company announced.

FCA's Ram ProMaster full-size van posted a strong month with a 43% sales gain to 3,351 units. Sales of the ProMaster City compact van fell 20% to 925 units.

Originally posted on Automotive Fleet

More Fleet Acquisition

John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
A green and black bar graph chart comparing April 2025 v. 2026 sales into commercial, rental, and government fleets.
Fleet Acquisitionby Martin RomjueMay 5, 2026

Monthly Rental Fleet Sales Dip Again As YTD Numbers Flatten

Pull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.

Read More →
Ad Loading...
Map of the U.S. highlighting participating DriveItAway dealerships behind three fleet vehicles.

DriveItAway Transitions To OTCID, Expands To 40 U.S. Markets

The dual milestone propels the company toward its goals of accessing longer-term capital markets and deploying a national platform.

Read More →
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
Green and black bar graphs showing YOY shifts in February fleet sales.
Fleet Acquisitionby Martin RomjueMarch 5, 2026

Rental Fleet Sales Slow In February Ending A Strong Streak

Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales

Read More →
Ad Loading...
Intro page to video featuring Bill Wallschlaeger and Martin Romjue
Rental Operationsby Martin RomjueMarch 3, 2026

How It's Still Possible To Run An Electric Rental Fleet

This Season 2 / Episode 4 of Auto Rental News’ Industry Newsmakers series broaches a difficult subject in car rental: How do you make EVs succeed?

Read More →
Ad Loading...