More than 700 car rental operators and industry vendors attended the 2013 Car Rental Show.
With an expanded agenda and exhibit hall, year-over-year growth in attendance, strong international representation and new auto manufacturer memberships in ACRA, the auto rental industry converged on Las Vegas in April for the 18th annual Car Rental Show.
International attendance was once again robust, with some 26 countries represented, from Argentina, Brazil and Mexico to England, Spain, Saudi Arabia, Singapore, Korea, Australia and New Zealand. This year, the Car Rental Show hosted a delegation from the China Road Transport Association, made up of car rental, commercial and government fleet leasing, transportation and auto manufacturing companies.
Along with the Car Rental Show, the American Car Rental Association (ACRA) is experiencing commensurate growth. During last year’s CRS, ACRA announced that all the major car rental companies had become members. This year, ACRA announced new memberships for these auto manufacturers: Nissan/Infiniti, Toyota Motor Sales USA, Subaru of America Inc., Chrysler Group LLC, Mazda and General Motors.
Bud Denker of the Penske Corporation delivered the opening keynote. Denker gave attendees insights into Penske’s divisions, which generated $19 billion in total revenues in 2012, as well as a look into Penske’s unique corporate culture.
“Our strategy is to recruit the best human capital, represent world class brands in the best locations, invest in premium facilities to attract customers and foster repeat and referral business to drive growth,” said Denker. “Effort equals results. We don’t luck into opportunities; we plan ahead, strategize and find opportunities.”
Denker said that, as a Hertz franchise, the company’s seven-month old Penske Car Rental division will leverage existing dealer locations and help to satisfy dealers’ need for more quality, pre-owned units.