Europcar Launches New ‘Moving Your Way’ Website

Europcar launched a new UK website on April 16 as part of its “Moving Your Way” brand repositioning.

The website creates a more user-friendly experience with advanced search filters, quote comparison features and simplified access to customer profiles. It also allows users to book a reservation from any page.

It is designed to reflect the values of the “Moving Your Way” campaign by providing a more intuitive booking process.

Under the new campaign, Europcar also released a new logo to symbolize mobility and to act as a quality stamp on all Europcar sub-brands and offers.

"Our new brand promise, ‘Moving Your Way,’ demonstrates the company’s commitment to support the mobility needs of our customers throughout their lives,” said Europcar UK Managing Director Ken McCall. "Our diversified solutions provide our customers with more freedom and enable them to exploit the benefits of car rental for the complete mobility experience.”

 

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Who Controls Your Vehicles’ Data?

In the name of security, an automaker’s alliance is advocating denial of third-party access to the OBD-II port. Is this going too far?

A Shared Mobility Model Takes Shape for Fleets

Technology that allows cab drivers flexible access to a shared fleet is leveling the playing field for an 89-year-old taxi company.

Job Finder: Access Top Talent. Fill Key Positions.

>