Frissora Steps Down as Hertz CEO, Chairman
Mark Frissora has stepped down as Hertz chairman and CEO for personal reasons. The Hertz Board of Directors has appointed Brian P. McDonald, president and CEO of Hertz Equipment Rental Corp., as interim CEO of Hertz.
Mark P. Frissora has stepped down as Hertz CEO and chairman. Photo by Amy Winter.
Mark P. Frissora has stepped down as Hertz CEO and chairman. Photo by Amy Winter.
Hertz Global Holdings Inc. today announced that Mark Frissora has stepped down as Hertz’s CEO and chairman for personal reasons.
The Hertz Board of Directors has appointed Brian P. MacDonald, president and CEO of Hertz Equipment Rental Corp. (HERC), to serve as interim CEO of Hertz. In addition, Linda Fayne Levinson, independent lead director of the Hertz Board, has been appointed independent non-executive chair of the board, says Hertz.
The Hertz Board has initiated a search process to identify a permanent CEO. The search process will be led by the board's nominating and governance committee, according to Hertz.
"During Mark's tenure, Hertz has transformed from a single on-airport car rental brand to a world leading rental car company with a portfolio of brands that reach multiple consumer and business segments both on- and off-airport,” said Levinson. “… We appreciate his strong commitment to Hertz."
MacDonald has served as president and CEO of Hertz Equipment Rental Corp. since June 2014, according to Hertz. Prior to joining Hertz, he served as president and CEO of ETP Holdco Corp., an entity formed following Energy Transfer Partners' $5.3 billion acquisition of Sunoco, Inc. He has also served as chief financial officer of the large enterprise business unit at Dell and held several financial management roles at General Motors Corp., including Isuzu Motors Limited.
"I am honored to take on the role of interim CEO during this important time for our company,” said MacDonald. “Hertz is a great business, and I look forward to working closely with the board, senior leadership team and our dedicated and hard-working employees as we build an even stronger future for Hertz."
Hertz remains focused on continuing to run its business and is committed to executing its strategic priorities, including the planned separation of the company's equipment rental business into a separate, publicly traded company, says Hertz.
"The board, and all of us at Hertz, are focused on improving our recent performance,” said Levinson. “We are addressing our challenges head-on and are confident that the actions underway will enable us to move the company forward with great success."
More Rental Operations
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →