At last week’s Travel Leaders National Meeting in Phoenix, Greg Stubblefield, Enterprise Holdings’ chief strategy officer and executive vice president, spoke to travel agents and business leaders about how globalization is transforming the way the travel industry must approach the customer experience.

Enterprise’s global expansion was specifically launched to better serve major corporate partners with cross-border travel needs and to capitalize on international business opportunities, according to Stubblefield.

Customer service has been an important factor in Enterprise’s international initiative and a key to the company’s growth strategy to both inbound and outbound travelers, says the company.

Earlier this year, Enterprise participated in an unprecedented meeting, which included President Barack Obama, senior officials, the U.S. Travel Association and travel industry leaders to support a new White House memorandum. This memorandum called for the development of airport-specific plans to maximize the economic impact of travel and tourism by providing a better experience for international travelers coming to the United States, says Enterprise.

All three of Enterprise Holdings’ brands (Enterprise Rent-A-Car, Alamo Car Rental and National Car Rental) have been expanding internationally. For example, it was announced last week that Enterprise Rent-A-Car has expanded into Sweden and Norway.