Dollar Thrifty Expands in Germany

Dollar Thrifty has expanded its locations in Germany, including in Munich. Photo via Wikimedia.
Dollar Thrifty has expanded its locations in Germany, including in Munich. Photo via Wikimedia.

Dollar Thrifty Automotive Group (DTAG), part of The Hertz Corp., has expanded its existing network in Germany with 116 additional locations throughout the country. The new branches began operating on Jan. 1, 2015.

The new Dollar Thrifty airport and downtown branches increase the brands' existing network in several major German cities, including Berlin, Dusseldorf, Frankfurt, Cologne and Munich. Additionally, new locations have been opened across German tourist destinations such as Dresden and Nuremberg, says the company.

"Since the beginning of 2013, the international growth strategy of Dollar and Thrifty has been focused on the most important destinations in Europe,” said Tom Kelley, Vice President, Dollar Thrifty International. "So far, we have added over 320 Dollar Thrifty dual-branded locations in Europe, enlarging our DTAG's global network of more than 1,700 branches, to better cater to our customers' mobility needs. ..."

"Integrating Dollar Thrifty to our corporate network in Germany — the largest car rental market in Europe and one of the most important outbound markets in the world — is a key step towards the consolidation of Dollar and Thrifty as global brands,” said Rafael Girona, managing director, Hertz Germany. “Additionally, with the expansion of Dollar Thrifty's presence across the country, we are broadening our offering to satisfy new customers with more value oriented requirements."

Since February 2013, when DTAG announced its expansion in Europe with openings in Belgium, France, Luxemburg, Netherlands and Spain, the brands have continued to grow across the continent. Currently, Dollar Thrifty is also operating in Austria, Greece, the Balearics Islands, Portugal and Switzerland — with further expansion planned for 2015, says the company.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Job Finder: Access Top Talent. Fill Key Positions.

>