Advantage Rent A Car to Purchase E-Z Rent-A-Car

Photo courtesy of Advantage Rent A Car.
Photo courtesy of Advantage Rent A Car.

Advantage Rent A Car, a portfolio company of funds managed by the Catalyst Capital Group Inc., announced today that it has entered into a definitive agreement to purchase E-Z Rent-A-Car Group Holding LLC.

Through a network of 85 locations, Advantage and E-Z Rent-A-Car will have a presence in 22 of the top 25 U.S. airports.

“This combination will create a stronger, more efficient and more competitive national provider that is better equipped to meet our customers’ needs in the rapidly changing rental car industry,” said Bill Plamondon, president of Advantage. “This transaction will optimize the resources and capabilities of our two brands to serve value-conscious retail and small business consumers who demand a modern fleet and exceptional service across the U.S., and will provide attractive opportunities for growth to our business and our employees.”

The combined company will focus primarily on the industry’s value-priced rental car services.

“We are thrilled to partner with the new Catalyst-led Advantage — an organization with the same commitment to operational excellence, equal entrepreneurial spirit and strong growth-oriented culture — to create a next-generation car rental company focused on our two great brands,” said Mehrdad Memarpouri and Hesam Sahraian, E-Z Rent-A-Car founders and co-owners. “We believe this combination will create opportunities for both companies’ employees, and we are confident our customers, as well as our airport, fleet financing and online travel agency partners, will all benefit from our coming together.”

Memarpouri and Sahraian will join the senior management team at Advantage.

“Catalyst sees tremendous opportunity to keep building on the operational and financial improvements it has made at Advantage,” said Gabriel de Alba, managing director and partner of The Catalyst Capital Group Inc. “The combination with E-Z is targeted to enhance Advantage’s profitability and fast growth,” “This combination is a terrific fit with Catalyst’s long-term oriented investment strategy of renewing, refocusing and rebuilding businesses into industry leaders with sustainable competitive positions. …”

Terms of the transaction were not disclosed. The parties expect to complete the transaction in the second quarter of 2015, pending necessary regulatory approvals and other customary closing conditions.

Founded in 1963, Advantage Rent A Car was acquired by The Catalyst Capital Group Inc., a private equity firm based in Toronto that manages $4.5 billion in various funds, in 2014. Advantage now operates at 44 locations across the United States.

Founded in 1994 with a fleet of just nine cars, E-Z Rent-A-Car has grown to 13 company-owned locations and 28 affiliate locations around the world.


  1. FOZLAY RABBI [ December 2, 2015 @ 02:33AM ]

    I'm satisfy for your service.very good...

  2. John Gallagher [ May 3, 2017 @ 11:19AM ]

    Comment about EZ car to Scott Davido

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.