National, Alamo Brands Expand to Australia, New Zealand

Enterprise Holdings' expansion worldwide. Photo courtesy of Enterprise Holdings.
Enterprise Holdings' expansion worldwide. Photo courtesy of Enterprise Holdings.

Enterprise Holdings has appointed Redspot, an Australian-based car rental company, as its franchise partner in Australia and New Zealand.

“We see tremendous opportunity in Australia, where the addition of a new player that’s truly focused on customer service will create healthy competition for customer loyalty,” said Peter A. Smith, vice president of global franchising for Enterprise Holdings, which owns and operates the National Car Rental, Alamo Rent A Car and Enterprise Rent-A-Car brands.

National and Alamo brands will begin operating later this year through the Redspot network at major Australian airports, including the international gateways of Sydney, Melbourne, Brisbane and Perth, as well as in key city centers. New Zealand operations will come online in 2016, says the company.

“This expansion is the latest milestone in our Asia-Pacific growth strategy,” said Smith. “We’re careful to choose franchise partners like Redspot who not only have a history of success, but also share our values and commitment to customer service.”

Founded in 1989, Redspot has car rental locations throughout Australia, including Sydney, Brisbane, Melbourne and Perth.

“This partnership is a natural fit for us,” said Dan Mekler, managing director and founder of Redspot. “Both Enterprise Holdings and Redspot started from a single location, fueled by an entrepreneurial spirit and an unwavering focus on meeting customer needs. Together, we’ll continue to put travelers first, no matter what their destination is.”

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