Advantage Completes Acquisition of E-Z Rent-A-Car

Photo courtesy of Advantage Rent A Car.
Photo courtesy of Advantage Rent A Car.

Advantage Rent A Car, a portfolio company of funds managed by the Catalyst Capital Group Inc., has completed its purchase of E-Z Rent-A-Car Group Holding, LLC.

Through a network of 85 locations, the combined company will have its presence in 22 of the top 25 U.S. airports.

"We can now see even more benefits to our 'one company, two brand' approach than originally envisioned,” said Bill Plamondon, president of Advantage Rent A Car. “The combination will allow greater efficiencies and economies of scale in areas such as fleet, maintenance, back office processing and procurement."

The combined company will be led by a management team that includes the founders of E-Z (Mehrdad Memarpouri and Hesam Sahraian), Plamondon and Scott Lieberman from the Advantage team and Gabriel de Alba, managing director and partner of The Catalyst Capital Group Inc., which owns Advantage.

"This combination is exactly what we strive for in an investment," said de Alba. "Delivery of a solution to the regulators, high barriers to entry, valuable underlying assets, proven established brands, a seasoned management team and the economies of scale of a major player that is positioned to grow its market share.”

Founded in 1963, Advantage Rent A Car was acquired by The Catalyst Capital Group Inc., a private equity firm based in Toronto that manages $4.5 billion in various funds, in 2014. Advantage now operates at 44 locations across the United States.

Founded in 1994 with a fleet of just nine cars, E-Z Rent-A-Car has grown to 13 company-owned locations and 28 affiliate locations around the world.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Should Peer-to-Peer Renters Pay Airport Car Rental Fees?

The question is central to the City of San Francisco’s lawsuit against Turo for operating without a permit at San Francisco International Airport.

Hard Times Ahead for the Compact SUV Segment?

The hottest segment today is facing a glut of models and volume in tomorrow’s wholesale market.

Job Finder: Access Top Talent. Fill Key Positions.

>