Auto Rental News
MenuMENU
SearchSEARCH

Number of Holiday Travelers Predicted to Top 100 Million

During the year-end holidays, AAA projects 100.5 million Americans will journey 50 miles or more from home, an increase of 1.4% from the 98 million people who traveled last year.

by Staff
December 22, 2015
Number of Holiday Travelers Predicted to Top 100 Million

Infographic courtesy of AAA.

2 min to read


Infographic courtesy of AAA.

During the year-end holidays, AAA projects 100.5 million Americans will journey 50 miles or more from home, an increase of 1.4% from the 98 million people who traveled last year, according to the “2015 AAA Year-End Holidays Travel Forecast.”

This will be the first time on record that travelers have hit over 100 million for year-end holiday travel. It’s the seventh consecutive year of year-end holiday travel growth, according to the AAA report.

Ad Loading...

The year-end holiday period is defined as Wednesday Dec. 23 to Sunday Jan 3.

"The holidays are a time for joining with friends and family, and the record number of people traveling this holiday should make for a joyous travel season," said Marshall Doney, AAA president and CEO. "Rising incomes and low gas prices are helping to fill stockings this year, and more people than ever will choose to spend those savings on travel this year."

The increase in holiday travel is being driven by improvement in the labor market, rising incomes and lower gas prices. AAA expects most U.S. drivers will pay the lowest gas prices on New Year’s Day since 2009. Today’s national gasoline average is $2.01 per gallon, 55 cents lower than last year, according to AAA. And the national average price for a gallon of gasoline looks to fall below $2 by Christmas.

According to AAA, more than 90% of travelers (91.3 million) plan to travel by automobile during the year-end holidays. This is an increase of 1.4% compared to last year.

Daily car rental rates will average $68, 3% higher than last year’s holiday travel season, according to AAA’s Leisure Travel Index.

AAA’s projections are based on economic forecasting and research by IHS Global Insight, a Colorado-based business information provider.

Ad Loading...

For the complete “AAA/IHS Global Insight Year-End Holidays 2015 Travel Forecast,” visit http://newsroom.aaa.com/wp-content/uploads/2015/12/2015-Year-End-Holiday-Report-Final.pdf.


More Rental Operations

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
A rental car between two placards showing a symbolic revenue increase from $300 to $1600.

New Consulting Company Ready To Boost Point-of-Sale Revenue

Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.

Read More →
Ad Loading...
Martin Romjue stands at conference stage podium close to a dangling, glistening chandelier.
Rental Operationsby StaffApril 15, 2026

Meet The (Semi-New) ARN Editor

Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.

Read More →
Ad Loading...