Australian-based Atlas Car Rental has signed an affiliate agreement with New Zealand’s Omega Rental Cars.
by Staff
April 5, 2016
Photo courtesy of Atlas Car and Truck Rental.
2 min to read
Photo courtesy of Atlas Car and Truck Rental.
Australian-based Atlas Car Rental and New Zealand-based Omega Rental Cars have signed an affiliate agreement to work in co-operation.
Working together, the two companies will be able to offer rental services for both leisure and corporate markets at 20 locations across Australia and New Zealand.
Ad Loading...
Atlas Australia has expanded to eight corporate-owned locations and two licensee locations. Operating in Australia for 25 years, it has seen considerable growth in the last three years, according to the company.
“It is exciting times for Atlas, launching our first international footprint and affiliate program with Omega Rental Cars,” said Scott Atkins, general manager of Atlas. “Our steady growth has certainly made us one of Australia’s largest independent family-owned rental businesses, and we are excited to be able to team up with another independent business in New Zealand who are market leaders in their own right.”
Omega Rental Cars has been renting cars in New Zealand since 1992. The company has city and airport branches in Auckland, Wellington, Christchurch, and Queenstown, along with depots serving the Picton Ferry Terminal and Nelson Airport.
“We are looking forward to working with Atlas Car & Truck Rental, being able to provide our New Zealand clientele the opportunity to hire from a trusted Australian car rental company is a natural extension of our business,” said Simon Sceats, CEO of Omega Rental Cars. “We are also excited to be able to offer our services to Atlas clients when they are here in NZ. It seems both sides of the Tasman have come so close together over the past few years with the rapid expansion of flights on offer between the destinations of Australia & New Zealand; it just makes total sense to have this affiliation.”
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.