Auto Rental News
MenuMENU
SearchSEARCH

Hertz to Offer Special Edition Ford Shelby in Adrenaline Collection

Fifty years after the Shelby GT350-H was introduced, Hertz, Ford Motor Co., and Shelby American have unveiled a special run of 2016 Ford Mustang GTs named the Shelby GT-H. It will be available for rent from Hertz beginning Memorial Day weekend.

by Staff
April 6, 2016
Hertz to Offer Special Edition Ford Shelby in Adrenaline Collection

2016 Ford Shelby GT-H. Photo courtesy of The Hertz Corp.

2 min to read


2016 Ford Shelby GT-H. Photo courtesy of The Hertz Corp.

Fifty years after the Shelby GT350-H was introduced, Hertz, Ford Motor Co., and Shelby American have unveiled a special run of performance-modified 2016 Ford Mustang GTs named the Shelby GT-H. It will be available for rent from Hertz beginning Memorial Day weekend.

As a throwback to the famed Shelby GT350-H “Rent-A-Racer” program of the ‘60s, a total of 140 2016-MY Ford Shelby GT-H’s will be available through the Hertz Adrenaline Collection at select U.S. airport locations.

Ad Loading...

“The 1966 Ford Shelby GT350-H became a legend from the moment it was introduced,” said Joe Conway, co-CEO of Carroll Shelby International and CEO of Shelby American. “Ten years ago, the 2006 Ford Shelby GT-H earned the same ‘rock star’ status when it was introduced at the New York Auto Show. We worked closely with Ford Performance to make the 2016 Shelby GT-H the most exciting Mustang ever to wear the iconic Hertz black and gold livery.”

Fifty years ago, Carroll Shelby and Hertz saw an opportunity to put customers in the driver’s seat of high-performance special edition Shelby’s. Ford supplied the new Mustangs with V8 engines and mostly automatic transmissions, Shelby added extra performance and style, and Hertz gave the public access to a driving experience through what was known then as its “Rent-A-Racer” program.

Hertz, Shelby American, and Ford have repeated history to give the 2016 Ford Shelby GT-H a classic, muscular look with additional performance capabilities, says Hertz.

“For nearly 100 years, understanding our customers’ needs and interests has remained at the forefront of our business,” said Matt Jauchius, executive vice president and chief marketing officer at Hertz Global Holdings. “This special 50th anniversary edition of the Ford Shelby GT-H not only underscores our commitment to deliver a fun and personalized rental experience, but it also has helped Hertz become the premium brand it is today. It’s sure to be an exhilarating drive for anyone who has the chance to get behind the wheel of this one-of-a-kind ride.”

Each Shelby GT-H will wear black exterior paint, set off with gold racing stripes, a hallmark of Hertz vehicles dating back to the 1920s, according to Hertz. Each car will also wear a Hertz Edition emblem on the front fenders and feature Hertz Shelby GT-H sill plates and a numbered badge.


More Rental Operations

an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...