BMW’s ReachNow Launches at Seattle Airport
BMW’s ReachNow carsharing service has added a new park and fly service for the Seattle-Tacoma International Airport.

BMW's ReachNow carsharing service, which includes MINI Clubman vehicles, is now available at the Seattle-Tacoma International Airport. Photo courtesy of BMW.

BMW's ReachNow carsharing service, which includes MINI Clubman vehicles, is now available at the Seattle-Tacoma International Airport. Photo courtesy of BMW.
BMW’s ReachNow carsharing service has added a new park and fly service for the Seattle-Tacoma International Airport.
This new service, opened on August 10, will allow any ReachNow member to park and pick up ReachNow cars from the off-site Wally Park Premier Garage, located next to the airport.
"ReachNow is dedicated to providing our members with mobility solutions that fit their lifestyles," said Steve Banfield, CEO of ReachNow. "Members have always had the opportunity to use the cars to drive out of town for the weekend, but this expansion gives them even more flexibility to fly away as well. Expanding to Sea-Tac has been an important goal for us from day one, and we’re thrilled to be able to offer it to our members so soon after our launch."
With this new airport service, ReachNow members can pick up a car anywhere within the Home Area, drive to the airport and park at the Wally Park Premier Garage — in one of the 30 spots dedicated for ReachNow cars, according to the company.
In celebration of this new service, ReachNow members who pick up or drop off at the lot will receive a $5 credit through Labor Day. ReachNow will also offer a free lifetime membership as well as a reduced rate of 41 cents per minute driving through the end of August, according to the company.
Currently, ReachNow has 520 vehicles in Seattle, including the MINI Clubman, two- and four-door hardtop MINI Cooper, BMW i3, and BMW 3 Series.
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
