National Car Rental Unveils New Advertising Campaign

Photo courtesy of National Car Rental.
Photo courtesy of National Car Rental.

National Car Rental will reveal three new TV commercials and several digital videos featuring actor Patrick Warburton as part of its “Go Like A Pro” advertising campaign.

The campaign highlights National’s commitment to providing airport travelers with unmatched control through their rental experience, according to the company. In the commercials and videos, Warburton is presented as the “control enthusiast” business traveler who likes to maintain control.

The first of the two TV ads is set to air during NFL Sunday Night Football. In this ad, Warburton teams with the band Loverboy to promote the benefits of National’s Emerald Club membership, according to the company.

“Our ‘Go Like A Pro’ advertising campaign uses humor to address the lack of control frequently felt by travelers at the airport,” said Rob Connors, National Car Rental’s vice president of brand marketing. “By pushing the comedic envelope in these new ads, we’re leveraging Patrick Warburton’s portrayal of the ultimate ‘control enthusiast’ to remind business travelers that National offers unparalleled control over their rental experience as well as frequent free upgrades.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Car Rental Rates Up, Fleet Sales Down — Correlation?

Car rental companies’ recent fleet discipline is needed now more than ever.

Job Finder: Access Top Talent. Fill Key Positions.

>