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Mex Rent A Car Opens First European Locations in Romania

Mex Rent A Car has expanded to Europe with the opening of two new affiliate locations in the Romanian cities of Bucharest and Cluj.

by Staff
October 28, 2016
Mex Rent A Car Opens First European Locations in Romania

Photo courtesy of Mex Rent A Car.

1 min to read


Photo courtesy of Mex Rent A Car.

Mex Rent A Car has expanded to Europe with the opening of two new affiliate locations in Romania. The offices are located in the cities of Bucharest and Cluj.

“This is the first step on Mex’s expansion plan into Europe,” said Jordi Rivero, Mex’s chief product officer. “Our affiliate within Romania has shown a great commitment with the brand and we are sure we can make those two locations grow.”

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Located in southern Romania, Bucharest is the capital and largest city in Romania. Cluj is located in the heart of Transylvania, offering a variety of activities for the tourists.

“The Mex arrival to Europe news is wonderful,” said Juan Carlos Morga, Mex’s chief operating officer. “Everyone at Mex is truly excited and proud to be able to offer this destination to all of our clients through this great affiliate.”

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