ReachNow's Carsharing Service Adds Long-Term Rates
BMW’s ReachNow carsharing service is now offering long-term rates for up to five days of rental in the Seattle area.
BMW's ReachNow carsharing service, which includes MINI Clubman vehicles, now offers long-term rates for up to five days. Photo courtesy of BMW.
BMW's ReachNow carsharing service, which includes MINI Clubman vehicles, now offers long-term rates for up to five days. Photo courtesy of BMW.
BMW’s ReachNow carsharing service is now offering new long-term rates for weekend trips and business travelers in the Seattle area, according to a report by BMW.
The long-term rates apply to customers who want to rent one of the 520 free-floating vehicles for up to five days, says the report.
When BMW launched the ReachNow service in Seattle in May, the rates were set at three hours ($50), 12 hours ($80), and 24 hours ($110). The rates run at 49 cents per minute, according to the report.
With the expanded service, the price caps now begin at $180 for two days, $250 for three days, $300 for four days, and $350 for five days, says the report.
Although the price of a BMW shared vehicle is higher than traditional car rental services, BMW says the program offers convenience such as free parking in city spots, according to the report.
ReachNow’s Seattle fleet includes the BMW i3, the BMW 3 Series, and the MINI Cooper.
Click here for the full BMW blog post.
More Rental Operations
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →