Related: Hertz Revenue, Earnings Decline
Hertz Posts $474M Net Loss for 2016
For full-year 2016, Hertz Global Holdings Inc. has reported total revenue of $8.8 billion, a decrease of 2% from $9 billion for 2015. In 2016, Hertz’s net loss was $474 million compared to $115 million in 2015.

Photo courtesy of The Hertz Corp.

Photo courtesy of The Hertz Corp.
Hertz Global Holdings Inc. has released its 2016 fourth quarter and full-year operating results.
For full-year 2016, total revenue was $8.8 billion, a decrease of 2% from $9 billion for 2015, according to Hertz. Adjusted net income was $41 million compared with an adjusted net income of $205 million for the same period last year. Adjusted earnings for 2016 were $553 million versus $858 million for 2015.
For the full-year, Hertz reported net loss from continuing operations of $474 million, including full-year impairment charges of $285 million. In 2015, Hertz’s net loss from continuing operations was $115 million, according to the company.
In the fourth quarter, total revenues were $2 billion, a 1% decline compared to fourth quarter 2015, according to Hertz. Loss from continuing operations for Q4 was $466 million, including $309 million of impairment charges — compared to $52 million net loss in fourth quarter 2015. Adjusted earnings for Q4 were $12 million compared to $94 million in Q4 2015 — a decline of 87%.
Total U.S. RAC revenues were $1.4 billion in Q4, flat versus the same period last year, according to Hertz. Transaction days increased 1% while pricing decreased by 1% year-over-year. U.S. RAC vehicle carrying costs rose 23% or $85 million in the fourth quarter. This year-over-year increase was driven by a decline in residual values for current and future vehicle sales, the company reported.
"The company's 2016 performance resulted from issues around fleet and service, which we are addressing," said Kathryn V. Marinello, Hertz’s president and CEO. "In the U.S., we are upgrading the quality and mix of the fleet and rolling out our more flexible Hertz Ultimate Choice offering, both of which enable customers to get the cars they want, when they want them.
"In terms of service, we have great employees with the right attitude. We are taking action to ensure that they have the tools and training to consistently deliver best-in-class service that shows our customers we care. 2017 investments in fleet, service, marketing, and technology will be the catalyst to ultimately generating steady top-line growth."
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
