Turo Adds Data Management Software to App

Photo courtesy of Turo
Photo courtesy of Turo

Turo, a peer-to-peer carsharing marketplace, has partnered with Yhat, a provider of data science management software. Turo will be using Yhat’s ScienceOps software to power its mobile app.

ScienceOps software will provide dynamic pricing and product recommender algorithms directly into Turo’s car rental app, according to the company. The Turo data science team can then provide data driven pricing and vehicle recommendations to people listing and renting cars via the app.

Yhat’s algorithms use variables like car make and model, user attributes, and predicted competition.

"Customer-level data is everywhere, which gives companies an incredible opportunity to serve their customers in a more tailored, personalized way,” said Austin Ogilvie, CEO and co-founder of Yhat. “The challenge is finding a way to convert that into a strategic function. Turo is an example of a company that has actually brought data science to life in their product, which is immediately evident when you use their app. It's a seamless experience. We're privileged to be a part of their journey."

"Turo has millions of data points about how people lend and borrow vehicles,” said Jerome Selles, Turo’s director of data science and analytics. “As Turo expanded, we wanted to leverage our data in real time to make it easier and more fun to lend or borrow a car. Thanks to Yhat, we're able to embed our data science models into the app as REST API endpoints, which cuts the technical deployment phase time from weeks, or even months, down to seconds. ScienceOps allows us to realize the value of our data science work almost immediately."

Comments

  1. Mariah [ October 16, 2017 @ 07:03AM ]

    I have rented 5 vehicles on Turo for over a year now. Turo is far from a "seamless" experience. There are many things that need to be fixed! I have watched the app not allow more than 4 digits to be entered into the credit card field (should be 16). I have had customers call the customer service team to extend their rental periods because they were unable to do so online. And the wait on hold can sometimes be 20 minutes before you reach someone on the emergency line... But back to the technical shortcomings, there are many. And when you bring them up to the company they tell you to open your browser and use turo.com instead of acknowledging the constant glitching on the app.

    On the bright side, the company seems to always be on the owner's side, and the customer service is very pleasant. I never have a problem getting things sorted out, it's just the TIME that the sorting takes.

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