
Photo courtesy of BMW
After operating for six months, BMW’s ReachNow has expanded its carsharing service in Brooklyn, according to a BMW report.
ReachNow will now serve 20% more homes, including Bay Ridge, Ditmas Park, Midwood, and Flatbush.
After operating for six months, BMW’s ReachNow has expanded its carsharing service in Brooklyn to include more neighborhoods. It’s also offering a new price for weekday rentals.

Photo courtesy of BMW

Photo courtesy of BMW
After operating for six months, BMW’s ReachNow has expanded its carsharing service in Brooklyn, according to a BMW report.
ReachNow will now serve 20% more homes, including Bay Ridge, Ditmas Park, Midwood, and Flatbush.
“This was an easy decision,” ReachNow spokesperson said in a statement. “We saw cars pressing up against the edges of the home area and knew we could do more to help our members get the last mile home. ReachNow now covers 26 square miles of Brooklyn.”
Additionally, ReachNow has introduced new pricing for weekdays, such as a three-hour package for $25, says the report.
“Today, we’re introducing a built-for-Brooklyn weekday rate,” said a ReachNow spokesperson. “Every Monday – Thursday, drive up to three hours for only $25. That’s a 50% discount on the normal price. We expect this to make ReachNow an option for mid-week business needs or errands.”
Click here for the full BMW report.

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.
Read More →
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Read More →
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.
Read More →
The integrated business model combines each operator’s local expertise with international standards to boost sales.
Read More →
The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.
Read More →
Revcuity, an outgrowth of Frontline Performance Group, aims to help clients capture more revenue moments with face-to-face customers, including in the car rental space.
Read More →
Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.
Read More →