ReachNow Expands, Adds New Weekday Pricing in Brooklyn
After operating for six months, BMW’s ReachNow has expanded its carsharing service in Brooklyn to include more neighborhoods. It’s also offering a new price for weekday rentals.
Photo courtesy of BMW
Photo courtesy of BMW
After operating for six months, BMW’s ReachNow has expanded its carsharing service in Brooklyn, according to a BMW report.
ReachNow will now serve 20% more homes, including Bay Ridge, Ditmas Park, Midwood, and Flatbush.
“This was an easy decision,” ReachNow spokesperson said in a statement. “We saw cars pressing up against the edges of the home area and knew we could do more to help our members get the last mile home. ReachNow now covers 26 square miles of Brooklyn.”
Additionally, ReachNow has introduced new pricing for weekdays, such as a three-hour package for $25, says the report.
“Today, we’re introducing a built-for-Brooklyn weekday rate,” said a ReachNow spokesperson. “Every Monday – Thursday, drive up to three hours for only $25. That’s a 50% discount on the normal price. We expect this to make ReachNow an option for mid-week business needs or errands.”
Click here for the full BMW report.
More Rental Operations
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →