In Memoriam: Robert Bentley, Industry Veteran
During his career, Bentley operated as a Thrifty Car Rental licensee in Myrtle Beach, S.C., and as an Ace affiliate in Jacksonville and Augusta, Ga.

Robert Bentley.

Robert Bentley.
Native Englishman and car rental industry veteran Robert Bentley died peacefully at his home in Aiken, S.C., March 27. He was 74-years-old.
Born in 1944 in Stroke-on-Trent, England, Bentley moved to the U.S. in the mid ‘70s to pursue further business opportunities in the car rental industry. Bentley owned and operated an Ace Rent A Car in Austin, Texas, for many years.
“Robert was a wonderful ACE affiliate with a strong English accent, a great sense of humor and a real entrepreneur,” says Dick Radzis of Ace Rent A Car.
During his career, Bentley also operated as a Thrifty Car Rental licensee in Myrtle Beach, S.C., and as an Ace affiliate in Jacksonville and Augusta, Ga., in addition to his Austin location.
“Robert was very hard-working and as an operator, his gentle demeanor and level-headed positive outlook made him a joy to work with,” says Toni Lee Sabatino of Courtney Leasing. “He will be greatly missed by all of us at Courtney Leasing, Inc. Robert’s memory will forever be with us.”
When he wasn’t running several operations, Bentley cheered on Stoke FC, his hometown’s football club. He also enjoyed his beloved Yorkshire terrier, Rusty.
Bentley is survived by his wife, Brenda, children, Shea and her husband Zach of Austin, Siobhan and Lydia of Ireland, and four grandchildren.
Remembrance donations can be made to the American Cancer Society.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
