Enterprise: Airport Pricing Decreases from 2009 to 2013

Enterprise Holdings today reported that its brands have decreased rates for U.S. airport travelers from 2009 to 2013.

“(D)uring the last few months, some media outlets have reported concerns about price increases across the U.S. car rental industry. However, the Enterprise Rent-A-Car brand actually has decreased basic rates (time and mileage) by an average of 6.5 percent -- from $35.29 to $32.84 -- for airport travelers from 2009 to 2013,” the company reported in a statement.

Overall, the Enterprise Holdings portfolio of brands decreased the cost of consumer rentals at the airport by more than 4% from 2009 to 2013, the company reported. In contrast, the U.S. consumer price index (CPI) increased approximately 9% during the same time period.

"As the world's largest rental car company, we are able to use our extensive network to help keep rental cars affordable," said Pam Nicholson, president and chief operating officer for Enterprise Holdings.

The Enterprise, National and Alamo brands also continue to charge “significantly less” than other car rental brands for refueling, the company reported. Current refueling costs generally range from $4.99 to $5.90 per gallon when customers return a car without a full tank of gas (depending on the average prevailing retail fuel price in the area that surrounds each airport).

This price is based on the local-market price of self-serve gasoline, plus a mark-up not to exceed 50% of the fuel cost (at all corporate-owned locations and participating franchises). Furthermore, the maximum mark-up for this convenience is capped at $2 per gallon.

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