AAA Provides Travel Forecast for Labor Day Weekend
For the upcoming Labor Day weekend, approximately 34.1 million Americans will journey 50 miles or more from home — a 4.2 percent increase from 32.7 million who traveled last year.
For the upcoming Labor Day weekend, approximately 34.1 million Americans will journey 50 miles or more from home — a 4.2 percent increase from the 32.7 million people who traveled last year, according to the “AAA Labor Day 2013 Holiday Travel Forecast.” The anticipated increase in holiday travel is predominantly due to increased consumer spending and the improving housing market.
Defined as Thursday Aug. 29 to Monday Sept. 2, the total number of 2013 Labor Day holiday travelers is expected to reach a new post-recession high, according to the report.
"AAA is forecasting a lift in Labor Day travel this year due to the increasingly positive economic outlook and optimism in the housing market," said Robert L. Darbelnet, AAA president and CEO. "For many Americans, their home is also their biggest asset, as home prices improve in many parts of the country more families are feeling comfortable about traveling this Labor Day holiday."
According to the AAA report, 29.2 million travelers (85 percent) plan to drive to their destination, an increase of 4.3 percent from 28 million who drove last year. The average distance is expected to be 594 miles, which is 32 miles less than last Labor Day weekend’s average of 626 miles, says the report.
Gas prices are not likely to be a major factor in determining whether to travel this Labor Day holiday. As of mid-August, prices were on average down 2.7 percent per gallon compared to the same time in 2012, says the report.
And when it comes to car rental costs, daily car rental rates on the weekend will average $51 — 32 percent more than last year's average of $39, according to AAA's Leisure Travel Index.
AAA’s projections are based on economic forecasting and research by IHS Global Insight, a Colorado-based business information provider.
For the complete “AAA/IHS Global Insight Labor Day 2013 Forecast,” visit http://newsroom.aaa.com/wp-content/uploads/2013/08/Labor-Day-2013-Forecast-Report-Final.pdf
More Rental Operations

European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
