Dollar, Thrifty Open More Locations in Italy

Dollar and Thrifty brands have opened 29 branches across Italy, including Rome. Photo via Wikimedia.
Dollar and Thrifty brands have opened 29 branches across Italy, including Rome. Photo via Wikimedia.

Dollar and Thrifty car rental brands, part of The Hertz Corp., have opened 29 branches across Italy, replacing existing locations operated by a former licensee.

The new airport and downtown branches have opened in Italy's major cities including Rome, Milan, Venice and Naples, says the company.

"The launch of 29 Dollar and Thrifty corporate locations in Italy is part of our international growth strategy across the main destinations in Europe,” said Tom Kelley, vice president, Dollar Thrifty International. “So far, we have approximately 420 Dollar and Thrifty dual-branded branches on the continent to better cater to our customers' mobility needs. By operating in strategic locations across Italy, we are able to serve the many car rental customers who seek out convenience, great value and the trust of a global brand."

"This investment is a key initiative to ensure the success of our growth plan in Italy, one of the top destinations in Europe,” said Massimiliano Archiapatti, general manager, Hertz Italy. “By managing all Dollar and Thrifty locations in the country, we are taking an important step towards offering our customers a more customized and varied service. This move also enables us to better adapt to the continuously evolving car rental market."

Dollar and Thrifty's European expansion started in February 2013, when the brands announced openings in Belgium, France, Luxemburg, Netherlands and Spain.

Earlier this year, Dollar and Thrifty launched 116 new branches in major German destinations, according to Hertz. Currently, the car rental brands are also operating in Austria, Greece, the Balearic Islands, Portugal and Switzerland.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

U.S. Car Rental: Sanity in the Face of Disruption

A newfound austerity in fleeting is producing a domino effect of benefits for 2018.

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

Job Finder: Access Top Talent. Fill Key Positions.

>