Enterprise's Flex-E-Rent Expands Commercial Fleet Offering in UK

Enterprise and Burnt Tree have joined forces under the Enterprise Flex-E-Rent brand, creating one of the U.K.’s largest commercial vehicle rental businesses.

Enterprise acquired Burnt Tree last year, and the final step in that integration process has been to unite both businesses under the Enterprise Flex-E-Rent brand, according to the company. The business will continue to operate from its base in Shrewsbury in Shropshire, England.

Under the Enterprise Flex-E-Rent banner, the company will operate a fleet in excess of 25,000 commercial vans and trucks, with a combined team of more than 450 employees.

“We have had a very strong first year since the acquisition of Burnt Tree almost a year ago, and we have to thank our customers for their positive response to the combined business,” said Danny Glynn, Enterprise Flex-E-Rent’s managing director. “The Burnt Tree brand had a fantastic reputation in the commercial vehicle industry, which made it such an attractive proposition in the first place. However, we believe that the time is right to unite the businesses under a single brand, Enterprise Flex-E-Rent, which stands for the highest levels of customer service, investment and innovation.”

All 21 Burnt Tree locations in England, Scotland and Wales will be rebranded as Enterprise Flex-E-Rent, according to the company.

Enterprise Flex-E-Rent will continue to offer all products and lines of business to commercial vehicle customers including vans, HGVs, specialist refrigerated trucks and accessible minibuses.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.