Zipcar Expands ONE > WAY Program to 3 New Cities
After launching in Boston last year as a beta program, Zipcar plans to expand its ONE > WAY program to Denver, Philadelphia and Los Angeles.

Zipcar's ONE > WAY Honda Fit vehicle. Photo courtesy of Zipcar.

Zipcar's ONE > WAY Honda Fit vehicle. Photo courtesy of Zipcar.
Zipcar has announced the expansion of its ONE > WAY carsharing program to Denver, Philadelphia and Los Angeles.
Launched as a beta in Boston last year, ONE > WAY enables members to take on-demand one-way trips with the flexibility to choose a parking spot at both the pick-up and drop off locations.
A select number of ONE > WAY vehicles will launch in each of the three cities, allowing members to travel between locations, such as airports, along transit lines and in key downtown areas, according to Zipcar. Similar to the program's launch in Boston, ONE > WAY locations and vehicles will be added as demand increases.
"We're thrilled with the results of our ONE > WAY program in Boston and are excited to expand the service to more people in more places," said Kaye Ceille, Zipcar’s president. "Our members routinely tell us that they love the sense of confidence that comes with our round-trip service coupled with the on-demand flexibility of ONE > WAY."
Additionally, ONE > WAY continues to expand its program in Boston by adding 50 more vehicles. Now, there will be a total of 250 ONE > WAY vehicles in Boston, according to the company.
Zipcar's ONE > WAY fleet consists exclusively of Honda Fits. Zipcar pods in expansion cities will contain both ONE > WAY and round-trip vehicles. All ONE > WAY vehicles feature specially branded exterior graphics to easily distinguish them from round-trip models, according to Zipcar.
For more information, visit www.zipcar.com/oneway.
More Rental Operations

The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
