North Steps Down as Avis CFO
Brian Choi will assume the role of chief financial officer on August 24.

Before joining Avis Budget Group, North was CFO for Lithia Motors Inc.
Photo courtesy of Avis Budget Group.
Avis Budget Group Inc. today announced that John F. North III will transition from his role as chief financial officer to pursue other interests. North served in the position since February 2019. Brian Choi will assume the role of chief financial officer on August 24.
As part of the transition, Choi will resign from the Avis Budget Group board of directors and will also no longer have any affiliation with SRS Investment Management. North will remain with Avis Budget Group as an advisor through the end of the year to facilitate the transition.
Joe Ferraro, chief executive officer of Avis Budget Group, said, “I want to thank John for his leadership and dedicated service to Avis Budget. John has been a tremendous asset to the company, particularly in recent months, when he has played a key role in delivering on the operational and financial strategies critical in helping navigate the company through the most challenged time in its history.”
“It has been an intense, yet gratifying experience for me at Avis Budget Group, and I am proud of what we have accomplished amid unprecedented challenges,” said North. “As we work through the transition, I am confident the company is well positioned and financially structured to emerge from the pandemic on solid footing.”
Choi has served on the Avis Budget Group board of directors since January 2016 and as a partner at SRS Investment Management LLC since 2008. Earlier in his career, he worked in the Leveraged Finance Group at Lehman Brothers. Ferraro continued, “We are delighted to have Brian join our senior management team. He brings intimate familiarity with our organization and strategy as a member of our Board, and I am confident his deep financial management experience will serve us well.” With Choi’s resignation, the Avis Budget Board will be reduced from seven to six members and the cooperation agreement with SRS Management has been amended accordingly.

Choi has served on the Avis Budget Group board since January 2016 and as a partner at SRS Investment Management LLC since 2008.
Photo courtesy of Avis Budget Group.
More Rental Operations
Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
