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Auto Rental Focus

Chris Brown
Chris Brown

Multiple Authors

2 contributors

The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.

Auto Rental Focusby Martin RomjueApril 29, 2026

Why Is JFK’s Grandson Interested In Your Rental Fleets?

Car rental operations should follow consistent practices when applying AI to vehicle damage assessments.

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Outline of a multi-colored smart phone screen next to large lettering, "Rent A Car Here."
Auto Rental Focusby Martin RomjueApril 2, 2026

‘Zero Friction’ Is The New Buzz Phrase for ICRS

This year’s International Car Rental Show hits the hot buttons on industry change and challenges.

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A blue Ford Mustang Mach E pictured next to EV chargers in an illustration.
Auto Rental Focusby Martin RomjueMarch 6, 2026

Rental EV Adoption Requires Local, Targeted Approach

The EV frenzy of the last few years has disillusioned the motoring public about going all-electric. Now it’s time to meet the market where it’s at.

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Outline of a futuristic rental car against a black backdrop.
Auto Rental Focusby Martin RomjueJanuary 27, 2026

Why Car Rental Operations Must Use AI To Gain More Renters

A race has started between generations embracing AI and companies willing to adapt it to their operations.

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A futuristic gray rental car counter with a white recessed background area featuring flat-screen displays, accented by mood lighting.
Auto Rental Focusby Martin RomjueJanuary 7, 2026

Speed Overtakes Car Rental Industry Practices

Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.

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Close up of a wine glass filling with red wine.
Auto Rental Focusby Martin RomjueDecember 22, 2025

As Another Year Fades, A Future Industry Vision Crystallizes

Despite the battering of economic forces, the U.S. car rental industry appears fortified against even faster upheaval ahead.

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