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Auto Rental Focus

Chris Brown

Chris Brown

Associate Publisher

The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.

Four ACRA members stand in front of U.S. Capitol
Auto Rental Focus•by Chris Brown•September 26, 2026

What Happens During a “Day on the Hill?”

Walking into a congressional office to discuss legislation certainly is outside the normal workday for most of us. But it’s a worthy, fun, and meaningful experience.

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U.S. and Canadian flags and sign that says tariffs ahead
Auto Rental Focus•by Chris Brown•August 30, 2026

What New Tariff Uncertainty Means for Rental Fleet Planning

Automakers won’t relocate production overnight, but uncertainty over Canadian tariffs could affect vehicle pricing, sourcing, and allocation well before the proposed Jan. 1 deadline.

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Chris Brown in casual setting
Auto Rental Focus•by Chris Brown•July 22, 2026

I'm Back

Life moves forward, as it inevitably does, but it sometimes seems to move in circles too. You end up in a different place, but you never close a door. Because you may walk back through it again.

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A red sports car sits underneath and AI-driven damage detection scanner.
Auto Rental Focus•by Martin Romjue•July 10, 2026

AI Can Supply The Damage Data, But Operators Must Apply The Judgments

The rental car industry held its first open discussion about the most controversial issue of the past year. Here are some key lessons, takeaways, and viewpoints.

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Moderator and three panelists on stage in white chairs in front of a red curtain and palm frond planters.
Auto Rental Focus•by Martin Romjue•June 5, 2026

ICRS 2026 Countered The AI Drama, Thanks To These Panelists

One of my favorite sessions laid out the AI techno-optimism available to rental car operators ready to adapt their services for the decades ahead.

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Auto Rental Focus•by Martin Romjue•April 29, 2026

Why Is JFK’s Grandson Interested In Your Rental Fleets?

Car rental operations should follow consistent practices when applying AI to vehicle damage assessments.

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