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Auto Rental Focus

Chris Brown

Chris Brown

Associate Publisher

The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.

Chris Brown in casual setting
Auto Rental Focusby Chris BrownJuly 22, 2026

I'm Back

Life moves forward, as it inevitably does, but it sometimes seems to move in circles too. You end up in a different place, but you never close a door. Because you may walk back through it again.

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A red sports car sits underneath and AI-driven damage detection scanner.
Auto Rental Focusby Martin RomjueJuly 10, 2026

AI Can Supply The Damage Data, But Operators Must Apply The Judgments

The rental car industry held its first open discussion about the most controversial issue of the past year. Here are some key lessons, takeaways, and viewpoints.

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Moderator and three panelists on stage in white chairs in front of a red curtain and palm frond planters.
Auto Rental Focusby Martin RomjueJune 5, 2026

ICRS 2026 Countered The AI Drama, Thanks To These Panelists

One of my favorite sessions laid out the AI techno-optimism available to rental car operators ready to adapt their services for the decades ahead.

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Auto Rental Focusby Martin RomjueApril 29, 2026

Why Is JFK’s Grandson Interested In Your Rental Fleets?

Car rental operations should follow consistent practices when applying AI to vehicle damage assessments.

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Outline of a multi-colored smart phone screen next to large lettering, "Rent A Car Here."
Auto Rental Focusby Martin RomjueApril 2, 2026

‘Zero Friction’ Is The New Buzz Phrase for ICRS

This year’s International Car Rental Show hits the hot buttons on industry change and challenges.

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A blue Ford Mustang Mach E pictured next to EV chargers in an illustration.
Auto Rental Focusby Martin RomjueMarch 6, 2026

Rental EV Adoption Requires Local, Targeted Approach

The EV frenzy of the last few years has disillusioned the motoring public about going all-electric. Now it’s time to meet the market where it’s at.

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