
What New Tariff Uncertainty Means for Rental Fleet Planning
Automakers won’t relocate production overnight, but uncertainty over Canadian tariffs could affect vehicle pricing, sourcing, and allocation well before the proposed Jan. 1 deadline.

Automakers won’t relocate production overnight, but uncertainty over Canadian tariffs could affect vehicle pricing, sourcing, and allocation well before the proposed Jan. 1 deadline.

Auto Rental News covers a variety of topics throughout the year, from national trends and news to legislation and opinion. Download our ebook, Top Articles of 2018, to revisit our most popular content of the year.
Mar 10, 2026 | 11:00 AM PDT

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.