Digital transformation: What started as a hot topic before the pandemic is now a necessary component of business strategy. What will be the new norm for car rental, and more importantly, what new customer expectations must be met?
A seminar at the virtual ICRS Experience, taking place Oct. 19 to 23, will demonstrate the digital tools and concepts needed for car rental to evolve to meet tomorrow’s travelers.
Shawn Concannon, executive vice president of TSD Mobility Solutions, and Brian Garcia, director of Global Franchise Support for Enterprise Holdings, will draw on working examples of contactless rentals from strategy, process, sales, and security perspectives and then go beyond to envision the new digital landscape.
“This seminar draws expertise from the world’s largest car rental company and a leader in car rental technology,” said Chris Brown, ICRS Experience conference chair. “The insights from Shawn and Brian are a clear indication of this industry’s direction and shouldn’t be missed.”’
The seminar “Car Rental’s Digital Transformation in a Post COVID-19 World” convenes on Oct. 20, at 2pm EDT. ICRS Experience is free for car rental operators.
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