Overall Fleet Sales Down 39% in 2020
Total fleet sales for the entirety of 2020 — which is comprised of commercial, rental, and government sales — came in at 1,684,879 units.

Total fleet sales for the entirety of 2020 — which is comprised of commercial, rental, and government sales — came in at 1,684,879 units.
Photo: Pixabay
Commercial fleet sales from nine manufacturers totaled 638,154 through 2020, representing 20.4% decline compared to 2019, which was impacted heavily by the COVID-19 pandemic and the resulting shutdown of vehicle assembly plants from mid-March to mid-May in 2020.
Meanwhile, total fleet sales for the entirety of 2020 — which is comprised of commercial, rental, and government sales — came in at 1,684,879 units, which represented a 39.7% year-over-year drop. The overall truck and SUV market was down 34.5% through 2020, while car sales were down 53.1%. However, sedans make up a smaller share of the overall market; car sales were at 364,394 through 2020, while there were 1,320,485 trucks and SUV sold.
The overall declines through 2020 were also driven by the heavy reduction in sales in the rental market; year-to-date, rental sales were down 54.1%. The month of December also saw overall declines of 41.2%, year-over-year.
Commercial fleet sales totaled 66,494 in December 2020 to round out the year. Though this represented a 1.1% decline, the drop was not as significant as the previous final months of 2020. Commercial truck and SUV sales were up 2.7% in December, which was the first month that this segment saw year-over-year increases since just prior to the pandemic in February when the segment saw a 10.4% increase. The biggest overall monthly drop for commercial fleet sales in 2020 was during the month of May, a 91.3% decline, just as assembly plants began resuming vehicle production. The following month in June, comparatively, saw a 26.1% decline.
For all of 2020, truck and SUV sales for commercial fleets were down 19.1%, and car sales were down 32.3%
Meanwhile, government fleets saw gradual growth in sales in the final months of 2020, and closed out all of 2020 with a just a 2% year-over-year decline. Strength in truck and SUV sales for government fleets through the end of the year helped maintain strength for overall government fleet sales, and rounded out the year with a 3.3% year-over-year increase in December.
Year-to-date truck and SUV sales for government fleets was up 4%, but car sales were down 38%. Despite cars making up a smaller share of the segment, overall government fleet sales were down 2% year-to-date.
Originally posted on Automotive Fleet
More Rental Operations

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
