Hertz announced in a statement a collaboration with Amazon Web Services, Inc. (AWS) to modernize and digitize the Hertz customer experience and key components of its new mobility platform including enhanced data analytics and vehicle telematics capabilities.
"Tapping the power of the cloud will materially increase our ability to provide better tools to our business in order to serve our global customers," said Tim Langley-Hawthorne, EVP and CIO of Hertz in the statement. "Working with AWS, and its unparalleled experience in the automotive sector, enables Hertz to deliver a best-in-class, digitally led customer experience and accelerate our technology modernization by leveraging a robust suite of services to drive innovation and agility across the enterprise."
"AWS is helping Hertz to develop new seamless customer experiences, leverage its electric vehicle fleet, and build and scale its global electric vehicle charging infrastructure," added Greg Pearson, vice president of worldwide commercial sales at AWS. "By accelerating its cloud migration and adopting AWS analytics and machine learning capabilities, Hertz can unlock the power of customer and fleet data to build personalized, connected vehicle solutions that will improve the overall driver experience, maximize its existing operations, and integrate more sustainable electric vehicles and future mobility options into its operations."
Hertz's work with AWS will help the company create an all-digital and EV-centric car rental experience. AWS technologies will help the company enhance the customer experience by powering its vehicle telematics platform, which provides vehicle diagnostics data to facilitate better fleet management and support new customer products. These products will further enable a touchless car rental experience with contactless vehicle pickups and returns via the Hertz mobile app.
Additionally, Hertz will look to accelerate its cloud strategy and transition core infrastructure components from on-premises data centers to AWS. This will support its all-digital strategy and expand its use of services, including the AWS Marketplace, which will provide access to a variety of software and integrated technologies that will support many of the company's strategic IT priorities.