Travel Market Report released the 2013 American Society of Travel Agents (ASTA) Agency Profile on March 7 highlighting that while international sales have grown dramatically as a portion of travel agency business since 2004, car rental has declined.
Car rental has decreased by 18% since 2002 to account for 4% of agency sales in 2012.
Melissa Teates, ASTA’s director of research, said the current nature of car rental makes it less of a revenue source as there are more no-shows after a reservation since many car rental companies don’t require a deposit.
Airline sales accounted for 24% of agency business in 2012, a decline by 29% since 2002. Hotel sales showed the most growth at 11% of agency sales in 2012, an increase of 32%.