The Hertz Corporation and AAA have expanded their ongoing exclusive partnership to provide both Dollar Rent A Car and Thrifty Car Rental rentals to AAA's more than 53 million members. As part of the agreement, AAA members will now receive a discount on value brands Dollar and Thrifty car rental and in-car GPS product. Hertz completed its acquisition of Dollar Thrifty Automotive Group, Inc. last November.
"AAA is an integral part of the travel experience, and we're proud to offer AAA members discounted rates on rental cars through Dollar and Thrifty," commented Mark P. Frissora, Hertz chairman and chief executive officer. "We've enjoyed a long and successful partnership with AAA, and this extension will provide price-sensitive travelers an expanded car rental offering when renting through AAA. The addition of Dollar and Thrifty to our AAA program is also a key element of our integration strategy to generate partnership-driven revenue synergies with our new brands."
"As the exclusive car rental partner of AAA for two decades, Hertz has provided members with outstanding customer service, reliability, and unique benefits," said Marshall L. Doney, AAA senior executive vice president and chief operating officer. "We are pleased to announce that we have expanded our partnership to include Dollar and Thrifty rentals to provide AAA members with more options at the car rental counter and additional opportunities to take advantage of exclusive benefits and savings. This agreement demonstrates AAA's commitment to providing our 53 million members with valuable benefits, great value, and superior customer care."