Beginning this month, Enterprise Rent-A-Car has launched a nationwide advertising campaign highlighting the brand’s role as a total transportation solution. For the first time, the campaign will include two national spots that feature Enterprise’s CarShare and Car Sales business lines, says Enterprise.
The new advertisements mark an evolution in the company’s “The Enterprise Way” campaign, which has highlighted Enterprise’s focus on customer service, culture and heritage since 2011.
“Our new advertising campaign emphasizes the fact that no matter what transportation challenge a consumer may be faced with today, Enterprise has a solution,” said Jim Stoeppler, assistant vice president, Enterprise Brand Marketing. “Highlighting Enterprise CarShare as part of a national television campaign, which is a category first, as well as Enterprise Car Sales, is a big step forward for us and will drive additional awareness and momentum around these key sectors of our business.”
All five of the new spots will be rolled out nationally on broadcast television between now and April 2014.
The Enterprise CarShare 30-second spot debuted Sept. 14 as part of CBS’ season-opening broadcast of Southeastern Conference football. That spot will be followed by an Enterprise Car Sales ad — one spot each highlighting Enterprise’s NCAA and NHL partnerships and an ad featuring several of the brand’s mobility offerings, says the company.
For more information, visit www.enterprise.com.