Autorent Car Rental, a Dubai-based car rental and leasing service provider, has launched two ad campaigns that focus on its pricing strategy and customer service.
In the “1+1” campaign, which runs until October, customers will receive one day free when they reserve a car for a day, says the company. Other benefits include a 50% discount on insurance and unlimited mileage.
The other campaign, “Summer Bonanza,” offers customers a 70% discount for long-term rental plans. For a 12-month lease, rental rates start at $245 per month, says the company. Customers will also receive free accident replacement and roadside assistance.
“This year, we have seen tremendous growth in retail segment and we would like to accelerate it through strategic campaigns,” said Felix Louis of Autorent Car Rental LLC. “Autorent has set [a] new standard where customers could rent a car [for] less than $8 per day without compromising quality of service and vehicles. …”