Hertz Gold Plus Rewards Program received top honors at the 2016 FlyerTalk Awards, winning in every geographic region of the Drive group.
Hertz’s reward program was named the Best Rewards Program across the Americas, Europe/Africa and Middle East/Asia/Oceania for the fifth consecutive year.
Hertz Gold Plus Rewards also received the Outstanding Benefits recognition globally, says the company.
"We are thrilled and gratified to receive recognition for Gold Plus Rewards from the influential FlyerTalk community," said Matt Jauchius, Hertz's chief marketing officer. "It's no coincidence that Hertz has taken home the top spot year after year since the awards debuted in 2012. We are continually refining and enhancing Gold Plus Rewards, while listening to customer feedback, to ensure it's the most rewarding program in the car rental industry."
The FlyerTalk Awards are held annually and determined by the FlyerTalk community, a group of over 600,000 frequent business and leisure travelers. The community is dedicated to finding and sharing knowledge of airline, hotel, and car rental affinity programs, voting once a year for the best ones within the Fly, Stay and Drive categories.